Nike says it is time to rise up for equality in a brand new advert marketing campaign.
The corporate on Sunday launched a star-studded brief movie titled “Equality” to mark Black Historical past Month.
The advert options Nike-sponsored athletes LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, amongst others, “amplifying their voices in an effort to uplift, open eyes and carry the optimistic values that sport can symbolize into wider focus,” the corporate stated.
Actor Michael B. Jordan voices the movie, and singer Alicia Keys performs a rendition of Sam Cooke’s “A Change is Gonna Come.”
“Is that this the land historical past promised?” Jordan says. “Right here, inside these strains, on this concrete court docket, this patch of turf, right here, you are outlined by your actions — not your seems to be or beliefs.”
Nike will function advertisements from the marketing campaign on social media, billboards and posters all through cities in the US and Canada. It is going to additionally promote “Equality” branded T-shirts and footwear as a part of its annual Black Historical past Month assortment.
Attire from the marketing campaign will probably be worn by Nike athletes throughout NBA All-Star weekend.
Nike stated it’s donating $5 million this 12 months to organizations like MENTOR and PeacePlayers, which it says “advance equality in communities” throughout the nation.
Associated: Professional-Trump boycott calls comply with Tremendous Bowl advertisements
Nike’s new marketing campaign comes one week after quite a few corporations launched advertisements about inclusion and acceptance throughout the Tremendous Bowl.
Budweiser, 84 Lumber, Coca-Cola (, Airbnb, Kia and )Tiffany ( had been among the many manufacturers that options messages about immigration, equality and environmentalism. )
— CNNMoney’s Ahiza Garcia contributed to this story.
CNNMoney (New York) First printed February 12, 2017: 12:51 PM ET