Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Super Bowl Halftime

The N.F.L. introduced Thursday that 5 performers would share headlining duties on the Super Bowl, with a definite nod to West Coast hip-hop given the sport’s location at SoFi Stadium in Inglewood, Calif. Three Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will take the stage alongside Mary J. Blige and Eminem throughout the halftime present scheduled for Feb. 13, 2022. The sport will air on NBC.

“The chance to carry out on the Super Bowl Halftime present, and to do it in my very own yard, will probably be one of many largest thrills of my profession,” Dr. Dre stated in a press release.

The halftime present for Super Bowl 56 would be the third produced by Roc Nation, the leisure and sports activities firm began by the music impresario Jay-Z, because the N.F.L. pushes to modernize the present and attraction to a extra various viewers. Jennifer Lopez and Shakira have been twin headliners of the 2020 efficiency in Miami Gardens, Fla. The Canadian pop celebrity the Weeknd carried out at halftime of February’s Super Bowl in Tampa, Fla., earlier than a crowd restricted by coronavirus pandemic restrictions. He reportedly spent $7 million of his personal cash on the manufacturing, partly to be certain that the spectacle would wow TV audiences.

Organizers stated the anticipated return of the Super Bowl’s regular capability crowd at SoFi Stadium, the $5 billion venue close to Los Angeles Worldwide Airport that opened in 2020, would restore power to the festivities.

“This yr we’re blowing the roof off the idea of collaboration,” stated Adam Harter, the senior vp of media, sports activities and leisure at PepsiCo, which sponsors the present. “Together with the N.F.L. and Roc Nation, we proceed to attempt and push the boundaries on what followers can anticipate throughout probably the most thrilling 12 minutes in music.”

The Super Bowl is usually probably the most watched broadcast of the yr, regardless of scores declining in 5 of the previous six years, notably among the many advertiser-coveted demographic of individuals aged between 18 and 49. In February, 96 million folks watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas Metropolis Chiefs, the sport’s smallest viewers in 15 years, regardless of the N.F.L.’s largest star, quarterback Tom Brady, main Tampa to victory. That lower was consistent with total drops in viewership for sporting occasions held amid the pandemic.

If advertiser curiosity is any indication, although, this season’s Super Bowl might mark a resurgence. NBC stated earlier this month that it had nearly sold out of Super Bowl promoting spots, which value a file $6.5 million for 30 seconds.

Kevin Draper contributed reporting.

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