The actor Clint Eastwood and Garrapata, the corporate that owns the rights to his likeness, have been awarded $6.1 million on Friday in a lawsuit that they had filed towards a Lithuanian firm that was accused of utilizing Mr. Eastwood’s picture and likeness to make it seem as if he was endorsing their merchandise.
Final 12 months, Mr. Eastwood filed two lawsuits in federal courtroom in Los Angeles towards three CBD producers and entrepreneurs whose merchandise have been featured in an internet article falsely claiming that he endorsed CBD merchandise, in addition to 10 on-line retailers who he accused of manipulating search outcomes by meta tags.
In accordance with the primary lawsuit, the web article contained a pretend interview with an outlet meant to resemble the “In the present day” present. It included a photograph of Mr. Eastwood from an precise look on “In the present day,” in addition to hyperlinks to purchase the gadgets.
“Mr. Eastwood has no connection of any variety by any means to any CBD merchandise and by no means gave such an interview,” the courtroom paperwork mentioned.
The decide, R. Gary Klausner of United States District Court docket for the Central District of California, entered a default judgment after Mediatonas UAB, the corporate that revealed a fabricated interview with Mr. Eastwood, failed to reply to a summons in March. Mr. Eastwood and Garrapata have been then awarded $6 million based mostly on the corporate’s unauthorized use of his identify and likeness, together with about $95,000 in attorneys’ charges and a everlasting injunction that blocks future use of his identify and likeness.
“In pursuing this case, and acquiring this judgment, Mr. Eastwood has once more demonstrated a willingness to confront wrongdoing and maintain accountable those that attempt to illegally revenue off his identify, likeness, and goodwill,” mentioned Jordan Susman, a lawyer for Mr. Eastwood, in a press release.
Mediatonas UAB couldn’t be reached for remark.
Mr. Eastwood, 91, who just lately starred in and directed “Cry Macho,” has loved a prolonged Hollywood profession that has ranged from inhabiting tough-guy roles (“Soiled Harry”) to directing dramas like “Million Greenback Child” (2004), which gained finest image on the 2005 Academy Awards.
The unique grievance, filed in July 2020, named as defendants the businesses whose merchandise have been being marketed within the article. In February, Mr. Eastwood’s legal professionals filed an amended grievance towards Mediatonas UAB, the corporate that owns the web sites the place the false tales seem.
Whereas the courtroom agreed that Mr. Eastwood and Garrapata have been entitled to damages for the unauthorized use of his identify and likeness, it declined to grant their full request, which additionally accounted for defamation claims.
“It requires extra context to know what CBD merchandise are and why an individual like Clint Eastwood wouldn’t endorse a marijuana-based product,” the decide wrote, including that the language used “was not libelous on its face.”